Archives of: October 2012
equation

By Tom McHale The Hoffman Agency, Beijing For business reporters accustomed to interviewing CEOs and marketing managers, sitting down with a scientist can be disconcerting.
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Nip_social media in china

By Terence Nip The Hoffman Agency, Beijing “The medium is the message,” this well-worn phrase coined by philosopher Marshall McLuhan has changed our understanding of
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Bodyform-CEO

By Anton Molodetskiy The Hoffman Agency, San Jose As brands and companies become more aware of the benefits of public relations (or perhaps, as more
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Hoffman Agency Staff Meeting

By Sara Staffaroni The Hoffman Agency, San Jose The dreaded monthly staff meeting: sitting on uncomfortable chairs as your boss rambles on about the company
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The Hoffman Agency in Capital Weekly

By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR
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AllThingsD_PR Tips

By Julie Sugishita The Hoffman Agency, San Jose PRSA Silicon Valley recently held an event at Facebook headquarters featuring AllThingsD as part of its Inside
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PR across continents

By Stephen Burkhart The Hoffman Agency, San Jose Welcome to our new meeting place. Technically, it’s the new Hoffman Agency team blog, written by our staff
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