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Month: February 2013

Around the PR World in 180 Days

An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…

PR Internship

The Instagram Initiative:

Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…

InsideHA Collage - Company Culture

Modern Technology:

Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was.  “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…

In Search of the Chinese Dream

A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a happy and successful life if they work hard enough. This gets me thinking: what is China’s answer to the American dream? Mr. Xi Jinping, the new General Secretary of the…