Archives of: April 2013
PR Pitch

    By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There
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HYSTA graphic

By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching
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evolution-2

How Social Media Will Evolve for Business Communications This Year By Esha Lotey The Hoffman Agency, London The mobile social Web is undisputedly important, especially
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Changes ahead in Journalism

By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in
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