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Month: August 2013

Brand Marketing Goes Wild: Facebook for the Dead

By Terence Yam The Hoffman Agency, Hong Kong Imagine what it would be like if Facebook existed in 1914.  Would Vladimir Lenin Instagram a picture of his breakfast? Would the defeat of the Russian army at Masurian Lakes have been caused by a soldier who leaked his location via check in?  There are more than…

PR’s Reputation – From the Dark Side into the Light

By Amy Temple The Hoffman Agency, London While listening to my daughter’s favourite CD (the soundtrack from Dr Seuss’ “The Lorax”), I suddenly heard the lyrics, “The PR people are lying!” As I sat there feeling slightly bruised, my daughter proceeded to put two and two together. “Mummy, you do PR. You lie!” And what…

PR reputation

‘I’m Sorry, But You’re Still Fired’

What AOL’s CEO Tim Armstrong Should have Done  By Stephen Burkhart The Hoffman Agency, San Jose I felt sorry for Tim Armstrong, the CEO of AOL, when he publicly fired an employee during an internal conference call recently. You see, I knew what humiliation would rain down upon him and AOL exactly at the wrong…

Reflections of an Accidental PR Pro

By Sheri Baer The Hoffman Agency, San Jose All right, here’s my confession:  I never intended to go into PR. In a previous lifetime, I was deeply entrenched on the media side, first in local TV news and then in syndicated news inserts and cable programming.  It was a great ride, for sure. Whether it…

broadcast pr tips

Five Cyberspace Commandments in Singapore

By Maureen Tseng The Hoffman Agency Singapore As communications professionals, it’s often our place to cajole too-cautious clients into investing more of their marketing dollars in the digital realm. We all know the power and reach of branding in cyberspace – just look at Dove’s Real Beauty Sketches or P&G’s 2012 Olympic campaign. Yet, any…