Archives of: December 2013
Little Miss Sunshine - personal branding

By Jacqueline Meyler and Giuseppina Chiaramonte The Hoffman Agency, San Jose Being memorable is very important in today’s consumer-driven culture. From Starbucks to Southwest Airlines,
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Successful PR campaigns

By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of
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