Archives of: January 2014
super bowl social media

By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em,
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Stortelling techniques learned from Holmes Report In2 Summit

By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit.
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building relationships

  By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was
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By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit
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Target credit card crisis communication

By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really
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PR across continents

By Natalie Lowe The Hoffman Agency, Shanghai Hi, I’m Natalie, and I’d like to officially introduce myself. I’m Australian-born Chinese, and you know us Aussies
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