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Month: January 2014

#Seahawks are #Winning the #SocialMedia #Superbowl

By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em, the Seahawks are scoring points left and right. Seahawks do not only take the prize for having the loudest fans in the stadium, but also online. According to a recent…

super bowl social media

A Lesson in Stickiness: The Holmes Report In2 Summit

By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit. With the ink still wet on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand.   Between volunteer shifts, I was able to…

Stortelling techniques learned from Holmes Report In2 Summit

The Secret Sauce to Building (Meaningful) Relationships in PR

  By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…

building relationships

New Year’s Resolutions for PR Professionals

By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit the gym, quit smoking and book that trip we’ve been planning for forever. These goals are all well and good, but we, as PR professionals, should take the new year…

Target Misses the Target in Responding to Massive Security Breach

By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience:  It’s the consumers who trusted Target…

Target credit card crisis communication

Introductions, Please. New on the Job as MD in APAC.

By Natalie Lowe The Hoffman Agency, Shanghai Hi, I’m Natalie, and I’d like to officially introduce myself. I’m Australian-born Chinese, and you know us Aussies – we love traveling! I left Sydney, my hometown, almost 15 years ago.  My first stop was Singapore where I started my communications career, and since then I have lived…

PR across continents