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Month: August 2014

To Dump or not to Dump, That is The Question

By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a bucket of ice water on your head. You could say that the ALS Ice Bucket Challenge has been a slippery slope for some: But the reality is that donations to…

Monthly Trends: Consumer Brands Pledge to “Keep It Real”

By Callie Gisler The Hoffman Agency, Portland-Vancouver What’s the latest in public relations? Each month, the Hoffman team tackles an upcoming trend in the communication industry. A significant number of publications have received flack recently for Photoshopping cover stars and models. But the criticism goes beyond that. Many consumer brands have also been targeted for…

Life As a HA Intern: Megan

By Megan HernbrothThe Hoffman Agency, San Jose It’s amazing how quickly 12 weeks can fly by. In June, I began my journey as an intern here at Hoffman. It was my first official experience at a PR agency, and I was excited to dive in to multiple accounts instead of specializing in a single market,…

Megan is a summer 2014 at the Hoffman Agency in San Jose.