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Month: September 2014

PR Worldwide: The Intern’s Journey at Hoffman Hong Kong

By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience is different. Each year, Hoffman’s Hong Kong office hires a select team of interns, who have many stories to tell about their journeys with us. Most recently, Alaric Ng and…

When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

  By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might romanticize them, believing they all think and act just like you. In reality, your audience is made up of people with very diverse opinions and…

Let Me Take a Selfie … The Branded Version

By: Megan BauerThe Hoffman Agency, Portland-Vancouver The era of the #selfie is still in its infancy — even with the Oxford Dictionary naming it 2013’s word of the year. The continued momentum of this self-declared concept is currently in a time of transition — from selfies for oneself to selfies for brands. As with most…

The Art of the First-person Essay: Part II

By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience. But how can professionals use this tool in their own working lives? Read below to find out.   The first-person essay can be a useful…

The Art of the First-person Essay: Part I

Photo Credit: opensourceway via Compfight cc By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Successful communication for any brand relies on an honest, two-way exchange of information between the organization and its publics. With the variety of owned channels available today, it can be relatively easy for brands to openly share information about successes and…

Life as a HA Intern: Emily

By Emily Scher The Hoffman Agency, San Jose Prior to my internship with The Hoffman Agency, I had no immediate experience working in tech, or in a PR agency at all for that matter. I was a soon-to-be graduate with a degree in public relations from the University of Oregon. I also grew up surrounded…