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Month: October 2014

How to trick-or-treat on Instagram

By Amanda Margozzi The Hoffman Agency, San Jose What is the one thing that kids love more than Instagram? Candy. Put the two together and you’ve got one successful social media campaign. In the spirit of Halloween — one of the fastest-growing consumer holidays — Target launched its first major Instagram campaign on October 14,…

Media Relations, Guanxi and the Power of Connections in Asia

Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.”  Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…

Building True Media Relationships—From the Ground Up

Photo Credit: Aidan Jones via Compfight cc By Megan Bauer The Hoffman Agency, Portland-Vancouver The idea of media relations is no foreign concept in the world of PR. However, the art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends…

Recent Study Reveals the Best Crisis Response Strategies for Repairing Trust

Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While most people cringe at the thought of facing a PR crisis, others (like myself) see an opportunity to take everything we have learned from our own mistakes and those of…

The Deadly Sins of Blogger Relations

Photo Credit By Callie Gisler The Hoffman Agency, Portland-Vancouver In recent years, bloggers have become recognized as important content producers in the digital space. They come with an established personal brand and an audience that trusts them. What’s also important is that these writers are open to the out-of-the-box ideas that grab their reader’s attention….

Going Off with a BANG — Building a Killer Media Campaign

By Giuseppina ChiaramonteThe Hoffman Agency, San Jose It’s a rare thing in the world of PR when a media campaign comes together so seamlessly — it almost feels easy. When that DOES happen, it’s a thing to be celebrated. Take for instance Hoffman’s recent work for global telecoms giant, Alcatel-Lucent. Tasked with raising the company’s…