Archives of: July 2015
How to define your personal brand

By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid
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The word "Brand" written in an open notebook

By Michelle Favalora The Hoffman Agency No matter what industry you’re in, it’s important to develop your personal brand as a professional. A strong personal
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Cartoon of business people in a meeting where a businessman has his arm raised. The leader says to just shout out the idea.

By Emily Scher The Hoffman Agency My name is Emily, and I am an introvert. I know, an introvert working in public relations. It sounds
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The importance of company culture

By Lauren Ho The Hoffman Agency, San Jose Culture is quickly becoming one of the hottest buzzwords in today’s business world. More and more people
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How running a race can train you for PR.

By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially
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By Amanda Margozzi The Hoffman Agency, San Jose A self-proclaimed “small town girl” (I live in the 30,000-person suburb of Morgan Hill, after all), I
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