Archives of: August 2015

By Laurene Montfort The Hoffman Agency, San Jose August has been an agitating month for Coca-Cola … It all started with the company providing funding
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This Week in PR

(Original Image Source: Flikr) Are you dealing with negative social media comments in the right way? Think that you can’t learn new skills just because
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By Kelly Brokaw The Hoffman Agency, San Jose You’ve just heard back from your employer. Congratulations, you got the internship! But not so fast. Before
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By Megan Bauer The Hoffman Agency, Portland-Vancouver As we all know and have come to learn since childhood, feedback is a part of life. Whether
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Cross-posted from Ishmael’s Corner By Lou Hoffman Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the
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By Kelly Stone The Hoffman Agency, Portland-Vancouver When we spend hours developing what we believe is a unique, relevant story angle, our bosses and clients
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By Cori Hays The Hoffman Agency, Portland-Vancouver Let’s face it — most people don’t really know what public relations is. They have some abstract idea
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By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling
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By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of
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Cross-posted from Ishmael’s Corner By Lou Hoffman Let’s explore visual storytelling. While the vast majority of PR folks struggle to bring a visual dimension to
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