Archives of: September 2015

Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together
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By Sara Staffaroni The Hoffman Agency, San Jose I entered the “SEO realm” when I joined The Hoffman Agency — almost three years ago —
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This Week in PR

What cardinal blogging sins are you committing? Are cats the fundraising key that you are missing? How much of a Google Analytics pro are you?
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By Erin Hartwig The Hoffman Agency, San Jose  Social media can be just as much of a science as it is an art. And despite
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By Michelle Favalora The Hoffman Agency, San Jose Here at Hoffman, we take our office culture very seriously. So, when it comes time to hire
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This Week in PR

What is native advertising and how could it affect your daily tasks? How can you leverage Snapchat and its features to promote your brand? Do
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Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized
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By Macy Crowe The Hoffman Agency, San Jose Lured by the adrenaline rush that I get from a good story and a passion for writing,
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This Week in PR

Are you having trouble finding the right social influencer for your brand? What is actually going on inside the heads of millennials? Can you name
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By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right
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