Archives of: October 2015
This Week in PR

Does Uber actually prove the phrase “all press is good press”? Should you be writing listicles for your client? Which World Series team has the
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By Lydia Lau, VP Global Operations at the Hoffman Agency Moving an office is never easy, especially after being in the same place for 15 years.
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By Amanda Margozzi The Hoffman Agency, San Jose What defines success? If one simple answer to this question had been already agreed upon, there’d be
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This Week in PR

What do dating and media relations have in common? What‘s the secret to making viral videos? How can you make your press release spooky for
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By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time,
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Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s
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By Megan Bauer The Hoffman Agency, Portland-Vancouver  It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the
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This Week in PR

What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s
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By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly
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Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together
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