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Month: November 2015

Being the T Professional (and How Being One Can Help Your Career)

By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our company, trying to think about the profound things I could say, I realized I was drawing a blank. Was there something that I felt so…

Chipotle Gets Ahead of E.coli Crisis. @ChipotleTweets Is Late to the Party.

By Erin Hartwig The Hoffman Agency, San Jose Like most millennials, it’s hard for me to remember a time B.C. (before Chipotle). Dubbed as the “healthy” alternative to most existing fast food options, Chipotle is the place where you really can have it your way and build your own burrito, bowl or taco using fresh…

This Week in PR: November 20, 2015

What do fashion and social media have in common? What’s your PR resolution this year? Which contestant are you in the blogger relations “dating” game? Check out the Hoffman team’s favorite PR blog posts and articles from this week: It’s impossible to browse the Internet for five minutes without running into some current presidential campaign…

This Week in PR

Dear Brands, All I Want for the Holidays are Visuals

By Megan Bauer The Hoffman Agency, Portland-Vancouver Just take a second to read through the visual above. While my family may not be quite this crazy, there is something to be said about  a fun visual (courtesy of Scott Bateman) that adds a new spin to the same old holiday conversation. Every year we see…

The Worst Customer Service Narrative in the History of Branding

Cross-posted from Ishmael’s Corner By Lou Hoffman In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile…

This Week in PR: November 13, 2015

What do Veterans Day and PR have in common? Is there a cure for your writer’s block? What is the best way to engage with millennials? Check out the Hoffman team’s favorite PR blog posts and articles from this week: While many celebrities and politicians celebrated Veterans Day with an Instagram post or important speech,…

This Week in PR