Archives of: December 2015

By Minsun Choi The Hoffman Agency Korea I have to admit that we didn’t think moving to a new office was going to be hard
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By Kymra Knuth The Hoffman Agency, Portland-Vancouver I’m probably dating myself by confessing that when I was in college majoring in journalism and public relations,
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This Week in PR

Are you making a major faux pas with a journalist? Is “the Force” with your PR strategy? Are your social networks ready for a crisis?
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Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about
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By Megan Bauer The Hoffman Agency, Portland-Vancouver As 2015 comes to a close and we ring in the New Year, it’s important to reflect on
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This Week in PR

Are your press release headlines putting people to sleep? Did #AskLaneBryant turn into a #PRFail? How can you rejuvenate your PR enthusiasm for 2016? Check
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By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with
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This Week in PR

Are robots going to take over PR? Who should you be listening to on social media? Can you afford to hire a designer? Check out
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By Kelly Brokaw The Hoffman Agency, San Jose December is officially here, and you know what that means: the holidays are upon us! We all
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Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider
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