Archives of: January 2016
This Week in PR

Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two
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By Cori Hays The Hoffman Agency, Portland-Vancouver It’s no secret that Chipotle has been in crisis mode for the past few months. Since December, there
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This Week in PR

Can you define the buzzword “gamification”? Is it possible for Chipotle to successfully rebuild its brand? Did you survive the Great Twitter Outage of 2016?
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By Michelle Favalora The Hoffman Agency, San Jose Do you hear that? It’s the sound of PR hopefuls around the globe dusting off their resumes
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This Week in PR

Is the newest social media platform as delicious as it sounds? Does the official PR definition need a spruce up? What’s the best way to
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By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze
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This Week in PR

Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman
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Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your
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