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Month: March 2016

No Tears Shed in Departing the “Chocolate Building” in Beijing

The Hoffman Agency Beijing departs the “Building” and sets up camp in a new office space.

The China International Trust and Investment Corporation (CITIC) building

One-year Assignment in Singapore Does Not Include Prized Alfa Romeo 164

Ray Schuster starts his one-year assignment to kickstart The Hoffman Agency Singapore.

Black Italian car

And I call it “Kismet”

Join us as we delve into the unforgettable moments and fateful connections that shaped their life and career, showcasing the power of destiny and the magic of crossing paths.

Hoffman mind map drawing

Reflections on My Life at Hoffman

Maureen Tseng, The Hoffman Agency Client Services Director, reflects on the experience that spans half her life and 4/5 of her public relations career.

Hoffman Agency pictures from APAC

“I Couldn’t Take Those Rude Emails Anymore”

Kaori Saito, Founding General Manager of Hoffman Japan, Tokyo, discusses corporate culture as the foundation of any PR agency or company.

Kaori Saito

The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea

Young Sohn discusses his public relations experience and the connection between Hoffman Asia Pacific and the economic crisis in Korea.

Statue in front of skyline