A Lesson in Branding from The Hoffman Agency
In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog post to muse on photos of billboards from around the world.
The questions at the forefront of our minds are:
-How do billboards create a corporate image?
-How do they squeeze a story into a few words and an image?
-And what about them catches our eye and makes them memorable?
Our first submission comes from The Hoffman Agency Tokyo:
The billboard is simple – it just says the company name, “Nurihiko.”
There are no graphics, no wild color scheme. But one thing stands out: the year established is 1717.
In five years’ time, they will celebrate their 300th anniversary.
Although I do not know what business they’re in, I can understand that they have achieved great business continuity!
What do you think? Does anything in this billboard stand out to you?
-Submitted by Shingo Nomura