Category of: branding-2
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That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in
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By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was
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You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but
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By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with
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By Emily Scher The Hoffman Agency, San Jose How many retailers can tell their customers to take a hike — literally — and end up
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By Megan Bauer The Hoffman Agency, Portland-Vancouver  It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the
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How to define your personal brand

By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid
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super bowl social media

By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em,
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Little Miss Sunshine - personal branding

By Jacqueline Meyler and Giuseppina Chiaramonte The Hoffman Agency, San Jose Being memorable is very important in today’s consumer-driven culture. From Starbucks to Southwest Airlines,
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Margaret Thatcher Political Communication Strategy

By Esha Lotey The Hoffman Agency, London On April 8, 2013, Margaret Thatcher, first female Prime Minister of the UK, died at the London Ritz
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