Category of: contributed

By Vylvianne Devajothi, Senior Account Executive Cross-posted from Ishmael’s Corner Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans
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Hoffman Agency-Office Norm

Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend
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Quentin Hardy on PR- Security Stories

Cross-posted from Ishmael’s Corner By Melissa Lewelling, Account Executive, The Hoffman Agency At nearly every PR event featuring journalists, there is the ethereal question, “How
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Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s
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Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on
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Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the
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Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your
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Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about
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Cross-posted from Ishmael’s Corner By Lou Hoffman In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding
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Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of
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