Category of: contributed

Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child
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By Sara Staffaroni The Hoffman Agency, San Jose I entered the “SEO realm” when I joined The Hoffman Agency — almost three years ago —
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Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized
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Cross-posted from Ishmael’s Corner By Lou Hoffman The Hoffman Agency, San Jose The influence of journalists remains as important today as when I started in
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Cross-posted from Ishmael’s Corner By Lou Hoffman Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the
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Cross-posted from Ishmael’s Corner By Lou Hoffman Let’s explore visual storytelling. While the vast majority of PR folks struggle to bring a visual dimension to
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