Category of: global
Storytelling_Meets_Media_Strategy

By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites.
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face-to-face communications

By Icho Saito The Hoffman Agency, Japan Taipei is a lovely city! From their ma-la (spicy) hotpot which piques your appetite even in the summer
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About Hong Kong - Bun Festival 2

By Terence Nip The Hoffman Agency, Hong Kong Papier-mâché effigies, colorful costumes, a bun-snatching competition and a 60-foot bamboo tower are all exciting aspects to
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By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching
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Dicitionary_Chinese social networks

The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share
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A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a
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China’s Online Shopping Fiesta By Jason Wang The Hoffman Agency, Shanghai For people interested in China’s online shopping industry, “Singles Day” (or Guanggun Jie, literally:
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Predictions on the Economy and the Role of PR in Business  By Jenny Chan The Hoffman Agency, Hong Kong As the Hong Kong team sets
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HA China offsite

A Beijing PR Gal Reflects on Her Placement in Shanghai By Deborah Wang The Hoffman Agency, Beijing As a Beijing-office girl having experienced an eight-month
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Amy Cheong screenshot - final

A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social
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