Category of: media

By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10
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That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in
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By Kali Bean The Hoffman Agency, Portland-Vancouver You know that feeling, when you open up your email to a new message from a big time
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By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze
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By Kelly Brokaw The Hoffman Agency, San Jose December is officially here, and you know what that means: the holidays are upon us! We all
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By Melissa Lewelling The Hoffman Agency, San Jose Working at an agency with clients located all over the world, on-site conference support is not a
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By Kelly Stone The Hoffman Agency, Portland-Vancouver When we spend hours developing what we believe is a unique, relevant story angle, our bosses and clients
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How politicans are becoming publishers in today's digital world

By Felice Tsui The Hoffman Agency, San Jose It’s no surprise that political communications are rapidly changing. This year’s State of the Union streamed live
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(Featured from left to right: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; Daymond John, fashion and branding expert;
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Media Relations

By Erin Hartwig The Hoffman Agency, San Jose Media lists. Arguably the two most dreaded words to any public relations professional. Though while we can
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