Category of: pr-industry
The Art of Selling in PR

  By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can
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By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10
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By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades –
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This Week in PR

Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds
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This Week in PR

Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when
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By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing
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This Week in PR

Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a
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This Week in PR

How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check
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This Week in PR

What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media
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This Week in PR

Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check
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