Saving – and wasting – time: applying for jobs, properly
Chris Owen, Director of Hoffman Europe, shares best practices for researching and applying for PR roles in the B2B technology industry.
PR Industry
How to land a story in top-tier publications
“I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe
There’s no debate: Not paying an intern as a PR agency is unethical.
By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops,…
Making a Cover Letter Count
By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with the…
