Category of: pr-toolkit

By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and
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The Art of Selling in PR

By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate
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By Megan Bauer The Hoffman Agency, Portland-Vancouver As 2015 comes to a close and we ring in the New Year, it’s important to reflect on
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By Erin Hartwig The Hoffman Agency, San Jose  Social media can be just as much of a science as it is an art. And despite
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How to find free visuals for your blog or website

By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media
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Photo Credit: Daniel Kulinski via Compfight cc By Katie BouwkampThe Hoffman Agency Occasionally, there’s a powerful story to tell, but little to no “news” value
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By Erin Hartwig The Hoffman Agency, San Jose A PR pro’s toolkit is the equivalent of Mary Poppins’ bag: something for everything and everyone. Whether
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