Stop trying to be unique: PR needs to blend in more
The Blurring Line Between Digital Marketing and PR from The Hoffman Agency
Storytelling
Washington, D.C. Through the Lens of a Storyteller : Never so clearly have I understood that the United States was built figuratively and literally on words.
By Sarah Collins, Senior Account Executive When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc. – and I expect that there will be some literature when I get there to explain what I’m seeing and why it’s there. I’ve never anticipated that the narratives would…
Storytelling vs. Corporate Speak — The Ultimate Showdown
By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.
Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories. A Sunny…
Five Storytelling Techniques to Give Business Communications Liftoff
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. The data…
