Category of: uncategorized
The importance of company culture

By Lauren Ho The Hoffman Agency, San Jose Culture is quickly becoming one of the hottest buzzwords in today’s business world. More and more people
READ MORE…


How running a race can train you for PR.

By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially
READ MORE…


By Amanda Margozzi The Hoffman Agency, San Jose A self-proclaimed “small town girl” (I live in the 30,000-person suburb of Morgan Hill, after all), I
READ MORE…


By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught
READ MORE…


By Michelle Favalora The Hoffman Agency, San Jose For those of you who have been living under a rock with no cell reception for the
READ MORE…


adversity, athletes, PR, racing

By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of
READ MORE…


What goes into a good byline article?

By Giuseppina Chiaramonte The Hoffman Agency, San Jose There are few things more thrilling than seeing one’s name in a byline. This goes not only
READ MORE…


By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience
READ MORE…


By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit
READ MORE…


PR reputation

By Amy Temple The Hoffman Agency, London While listening to my daughter’s favourite CD (the soundtrack from Dr Seuss’ “The Lorax”), I suddenly heard the
READ MORE…