Category of: uncategorized
feature image

That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in
READ MORE…


By Erin Hartwig The Hoffman Agency, San Jose Like most millennials, it’s hard for me to remember a time B.C. (before Chipotle). Dubbed as the
READ MORE…


The word "Brand" written in an open notebook

By Michelle Favalora The Hoffman Agency No matter what industry you’re in, it’s important to develop your personal brand as a professional. A strong personal
READ MORE…


Cartoon of business people in a meeting where a businessman has his arm raised. The leader says to just shout out the idea.

By Emily Scher The Hoffman Agency My name is Emily, and I am an introvert. I know, an introvert working in public relations. It sounds
READ MORE…


The importance of company culture

By Lauren Ho The Hoffman Agency, San Jose Culture is quickly becoming one of the hottest buzzwords in today’s business world. More and more people
READ MORE…


How running a race can train you for PR.

By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially
READ MORE…


By Amanda Margozzi The Hoffman Agency, San Jose A self-proclaimed “small town girl” (I live in the 30,000-person suburb of Morgan Hill, after all), I
READ MORE…


By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught
READ MORE…


By Michelle Favalora The Hoffman Agency, San Jose For those of you who have been living under a rock with no cell reception for the
READ MORE…


adversity, athletes, PR, racing

By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of
READ MORE…