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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a million?”…

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now become a verb (“Let’s Airbnb for our Aspen ski trip”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging…

Did We Mention Happy Valentine’s Day?

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc.

How to make a first impression: You only get one* chance

by Mark Pinsent, Managing Director, Europe at The Hoffman Agency *Or two, in this case. This new place, Little Farm, opened around the corner from the office yesterday. They did a decent job of inviting employees of local businesses in for a opening breakfast party. Dutifully, at 8.30am, we popped round. About 30 other people…

How to make first impression

Quantifying a Company’s International Mentality

By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert”…

How We Won a PIZZA AsiaOne’s Hearts

By Adam Rahim, Shermaine Loo and Tiara Chew At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy. Beyond that, it also has to cut…