By Lou Hoffman, CEO of The Hoffman Agency

We’re proud of our Asia Pacific operation.

Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle.

Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to relax.

With this in mind, we’re enthused that Natalie Lowe will be leading our Asia Pacific charge as managing director.

 You’ll find today’s announcement below.

Natalie Lowe -02

November 4 2013 – HONG KONG – The Hoffman Agency, an independent global public relations company, has appointed Natalie Lowe as managing director of Asia Pacific. Lowe will be responsible for leading strategic initiatives such as driving business growth, client services, operational management and staff development for Hoffman’s six wholly owned offices located in Beijing, Hong Kong, Japan, Korea, Shanghai and Singapore. Reporting directly to Lou Hoffman, CEO of The Hoffman Agency, Lowe will assume her new role on January 6, 2014, and be based in Shanghai.

Prior to joining The Hoffman Agency, Lowe spent a number of years at United Technologies Corporation before joining Weber Shandwick, as vice president in China. In her most recent position, Natalie played a key role in the formation of the Emergent China Practice, as well as leading international campaigns and driving new business for Weber Shandwick’s clean tech and corporate practices.

“Given the crush of change in the communications industry, the status quo doesn’t cut it,” said Lou Hoffman, founder, The Hoffman Agency. “That’s why we hired Natalie. We needed someone with the smarts and guts to build upon our APAC foundation, retooling the operation with the needs of tomorrow’s clients in mind.”

“I’ve always liked the line from Wayne Gretzky, ‘I skate to where the puck is going to be, not where it has been.’ That’s what we’re determined to do not only in Asia, but throughout our operation,” Hoffman added.

Lowe is an active member of the International Association of Business Communicators, and continues to serve on various IABC committees. She holds a Bachelor of Commerce degree from the University of New South Wales.

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