That’s right.

The humble news release turns 110 years old on Oct. 28.

We’ve captured a snapshot of how the news release has evolved in the following infographic.

 news releases-hoffman agency

  Share this image on your site

 

Today’s news release is as much a direct marketing tool as a tool for journalists.

Clearly, the internet has commoditized product annoucements.

Which explains why our campaigns increasingly emphasize thought leadership and issues.

Leave a Reply

Your email address will not be published. Required fields are marked *