This Week in PR

Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds
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Forever21Markville

By Cori Hays The Hoffman Agency, Portland-Vancouver In February, Forever 21 faced criticism for its new Instagram account. The clothing store giant recently launched an Instagram
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This Week in PR

Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when
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Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s
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By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing
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This Week in PR

Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a
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By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was
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By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog
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This Week in PR

How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check
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Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on
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