This Week in PR

Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when
READ MORE…


Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s
READ MORE…


By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing
READ MORE…


This Week in PR

Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a
READ MORE…


By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was
READ MORE…


By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog
READ MORE…


This Week in PR

How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check
READ MORE…


Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on
READ MORE…


This Week in PR

What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media
READ MORE…


This Week in PR

Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check
READ MORE…