What does it take to succeed in a PR agency? Here's what Hoffman looks for in its new employees, interns and job candidates.

By Michelle Favalora
The Hoffman Agency, San Jose

Here at Hoffman, we take our office culture very seriously.

So, when it comes time to hire a new teammate, not only do we look for candidates with media and writing experience, but we also look for folks that would be a good personality fit for our team and clients.

Rather than just take my word for it, I asked fellow Hoffmanites to weigh in on the following question: When interviewing a potential new hire, what do you look for?

Their responses below are nice to keep in mind for any upcoming PR job interview, but especially if you’ll be chatting with us about an opportunity at Hoffman.

And since I’m keen to believe that success typically comes in the shape of a pyramid (thanks, John Wooden!), I present to you the Pyramid of Success for Aspiring PR Pros:

What does it take to succeed in a PR agency? Here's what Hoffman looks for in its new employees, interns and job candidates.


What traits are on your must-have list for in job candidates? Tell us in a comment below!

One Response to What Qualities Does Hoffman Look for in Job Candidates?

  1. Pingback: 3 Frequently Asked Questions from Entry-level PR Job Candidates - "What's HAppening" Blog

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