By Michelle Favalora
The Hoffman Agency, San Jose
For those of you who have been living under a rock with no cell reception for the past month, the Golden State Warriors are currently playing the Cleveland Cavaliers in the NBA Finals and my vote for “the real MVP” has already been cast: Riley Curry.
It’s UnexpectedDuring a run-of-the-mill press conference, you can make a sandwich or check Facebook and not miss much. Everything goes as planned: players ramble off overused idioms and lifeless commentary that reporters plop into their recaps.
Riley Curry; however, had the audience captivated. I could not take my eyes off the TV for fear I would miss another hysterical outburst from our new queen.
Suspense is critical for effective storytelling. If your audience already knows how the story is going to end, they won’t waste their time reading it.
It’s HumanMany players sound robotic and automated at their press conferences. Whether they don’t have anything interesting to say, or just don’t want to talk about their performance, these conversations can often feel forced and disconnected.
But, Riley was genuine and human. Everything she did made it feel like you really knew the Curry royal family.
It can be tricky to humanize a story, especially for businesses. But it’s important to incorporate a personal, relatable element into the messaging to help it stick.
It’s DifferentSports press conferences have become routine. Unfortunately, when something is monotonous, it’s also forgettable. Riley Curry’s appearance was anything but routine. It was special.
If you want your own communication to be memorable, make sure that it breaks from the status quo.
Professional athletes might not pay attention to their media training, but they sure would benefit from taking a page out of Riley Curry’s coloring book.