By Tom McHale The Hoffman Agency, Beijing For business reporters accustomed to interviewing CEOs and marketing managers, sitting down with a scientist can be disconcerting.
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By Terence Nip The Hoffman Agency, Beijing “The medium is the message,” this well-worn phrase coined by philosopher Marshall McLuhan has changed our understanding of
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By Anton Molodetskiy The Hoffman Agency, San Jose As brands and companies become more aware of the benefits of public relations (or perhaps, as more
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By Sara Staffaroni The Hoffman Agency, San Jose The dreaded monthly staff meeting: sitting on uncomfortable chairs as your boss rambles on about the company
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By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR
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By Julie Sugishita The Hoffman Agency, San Jose PRSA Silicon Valley recently held an event at Facebook headquarters featuring AllThingsD as part of its Inside
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By Stephen Burkhart The Hoffman Agency, San Jose Welcome to our new meeting place. Technically, it’s the new Hoffman Agency team blog, written by our staff
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