October 2014 | "What's HAppening" Blog

Archives of: October 2014

Posted on October 31, 2014

By Amanda Margozzi The Hoffman Agency, San Jose What is the one thing that kids love more than Instagram? Candy. Put the two together and
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Media Relations, Guanxi and the Power of Connections in Asia

Posted on October 28, 2014

Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast
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Building True Media Relationships—From the Ground Up

Posted on October 24, 2014

Photo Credit: Aidan Jones via Compfight cc By Megan Bauer The Hoffman Agency, Portland-Vancouver The idea of media relations is no foreign concept in the world
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Recent Study Reveals the Best Crisis Response Strategies for Repairing Trust

Posted on October 21, 2014

Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While
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The Deadly Sins of Blogger Relations

Posted on October 14, 2014

Photo Credit By Callie Gisler The Hoffman Agency, Portland-Vancouver In recent years, bloggers have become recognized as important content producers in the digital space. They
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Going Off with a BANG — Building a Killer Media Campaign

Posted on October 8, 2014

By Giuseppina ChiaramonteThe Hoffman Agency, San Jose It’s a rare thing in the world of PR when a media campaign comes together so seamlessly —
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