By Kymra Knuth The Hoffman Agency, Portland-Vancouver I’m probably dating myself by confessing that when I was in college majoring in journalism and public relations, READ MORE…
Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about READ MORE…
Are your press release headlines putting people to sleep? Did #AskLaneBryant turn into a #PRFail? How can you rejuvenate your PR enthusiasm for 2016? Check READ MORE…
By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with READ MORE…
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider READ MORE…