Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
READ MORE…

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a
READ MORE…

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s
READ MORE…

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in
READ MORE…

By Melissa Lewelling, Senior Account Executive In a region with increasing disparity in wealth, I am one of the statistics that (by logical rhyme and
READ MORE…

By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were
READ MORE…

What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.  

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public
READ MORE…

By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count
READ MORE…

By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in
READ MORE…