By Chris Owen, Director, Hoffman Europe Earlier this week Co-op announced that six of its stores were to ‘rebrand’ as Co-op26 in line with what’s
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By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif
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What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.  

By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate
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By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10
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That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in
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By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was
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You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but
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By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with
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By Emily Scher The Hoffman Agency, San Jose How many retailers can tell their customers to take a hike — literally — and end up
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