By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students
READ MORE…

You may have seen in the Holmes Report that Chris Owen recently joined The Hoffman Agency as director, UK. On his first day, Chris and
READ MORE…

It might be considered an understatement to say that we’re living in a time of unprecedented political, economic and social change, not a small amount
READ MORE…

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
READ MORE…

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in
READ MORE…

  A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a
READ MORE…

By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count
READ MORE…

By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight,
READ MORE…

By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You
READ MORE…

By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of
READ MORE…