It might be considered an understatement to say that we’re living in a time of unprecedented political, economic and social change, not a small amount
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Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I
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By Mark Pinsent, Managing Director Europe, The Hoffman Agency I’ve been working in public relations for more than a quarter of a century, today leading
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By Mark Pinsent, Managing Director Europe, The Hoffman Agency I’ve been mulling the idea of creativity in public relations lately. It was prompted by a
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Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong
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By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel
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Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
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A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s
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By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were
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By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice
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