Category of: pr-industry
European Public Relations

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
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A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s
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By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were
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By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice
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Hoffman Agency PR

The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore This article was originally published on PR Daily in
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By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and
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The Art of Selling in PR

By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate
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By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10
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By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades –
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This Week in PR

Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds
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