Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
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A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s
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By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were
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By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice
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The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore This article was originally published on PR Daily in
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By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and
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By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate
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By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10
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By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades –
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Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds
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