By Megan Bauer The Hoffman Agency, Portland-Vancouver As 2015 comes to a close and we ring in the New Year, it’s important to reflect on
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By Erin Hartwig The Hoffman Agency, San Jose  Social media can be just as much of a science as it is an art. And despite
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By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media
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Photo Credit: Daniel Kulinski via Compfight cc By Katie BouwkampThe Hoffman Agency Occasionally, there’s a powerful story to tell, but little to no “news” value
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By Erin Hartwig The Hoffman Agency, San Jose A PR pro’s toolkit is the equivalent of Mary Poppins’ bag: something for everything and everyone. Whether
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