By Felice Tsui The Hoffman Agency, San Jose It’s no surprise that political communications are rapidly changing. This year’s State of the Union streamed live
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By Amanda Margozzi The Hoffman Agency, San Jose What is the one thing that kids love more than Instagram? Candy. Put the two together and
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By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a
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By Rasheed Abu Bakar The Hoffman Agency, Singapore We all know the importance of a great profile photo on social media. Nothing looks worse than
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By Natalie Lowe The Hoffman Agency, Shanghai Recently I was asked the following question on Twitter by @12mass: While this topic is not new, I
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By Terence Nip The Hoffman Agency, Hong Kong “Polar Vortex” has definitely become one of the biggest social media buzzwords of 2014 thus far. When
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By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em,
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By Jacqueline Meyler and Giuseppina Chiaramonte The Hoffman Agency, San Jose Being memorable is very important in today’s consumer-driven culture. From Starbucks to Southwest Airlines,
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By Naoko Kawahara The Hoffman Agency, Japan On March 11, 2011, Japan’s Tohoku area was hit by a massive earthquake and tsunami. By the end
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How Social Media Will Evolve for Business Communications This Year By Esha Lotey The Hoffman Agency, London The mobile social Web is undisputedly important, especially
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