By Jackson Dulzo, Senior Account Executive At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client
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By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif
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By Jackson Dulzo, Account Executive and Sarah Collins, Account Manager COVID-19 has changed the way many companies do business, and the way every company is
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When you were a child, your parents always asked, “What did you do at school today?” You may have responded, “Ate lunch with my friends
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By Felice Tsui The Hoffman Agency, San Jose It’s no surprise that political communications are rapidly changing. This year’s State of the Union streamed live
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By Amanda Margozzi The Hoffman Agency, San Jose What is the one thing that kids love more than Instagram? Candy. Put the two together and
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By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a
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By Rasheed Abu Bakar The Hoffman Agency, Singapore We all know the importance of a great profile photo on social media. Nothing looks worse than
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By Natalie Lowe The Hoffman Agency, Shanghai Recently I was asked the following question on Twitter by @12mass: While this topic is not new, I
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By Terence Nip The Hoffman Agency, Hong Kong “Polar Vortex” has definitely become one of the biggest social media buzzwords of 2014 thus far. When
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