By Patrizia Heun, Account Executive, London We all stared intensely in the direction of the box, curious what it might be that our colleague,
READ MORE…

By Alannah McDermott, Intern   Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of
READ MORE…

Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I
READ MORE…

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer
READ MORE…

By Sarah Collins, Senior Account Executive When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc.
READ MORE…

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public
READ MORE…

Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend
READ MORE…

Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider
READ MORE…

By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly
READ MORE…

By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right
READ MORE…