By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students
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By Account Executive, Mollie Markey As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. I know I
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By Patrizia Heun, Account Executive, London We all stared intensely in the direction of the box, curious what it might be that our colleague, Thorsten,
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By Alannah McDermott, Intern   Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of
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Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I
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By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer
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By Sarah Collins, Senior Account Executive When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc.
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By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public
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Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend
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Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider
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