By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public
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Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend
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Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider
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By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly
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By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right
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By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling
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By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that
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By Aaron Kreuscher The Hoffman Agency Throughout history, several universal themes emerge across all cultures and ages: among them deities, art and storytelling. From cave
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By Emily Scher The Hoffman Agency, San Jose One of the most enticing things about public relations is that it allows you to bring your
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By Sara Staffaroni The Hoffman Agency, San Jose A few months ago my brother went to Puerto Rico with his wife for a romantic getaway.
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