It might be considered an understatement to say that we’re living in a time of unprecedented political, economic and social change, not a small amount of which is influenced by the fourth pillar in a PEST analysis: technology. All of these changes have implications for the PR and communications industry — for agencies and their clients.

As a company with offices in the U.S., Europe and Asia — and running campaigns for clients across all three regions — The Hoffman Agency is ideally placed to see and deal with the challenges presented by issues such as the current U.S./China trade war or the impending departure of the UK from the European Union. While these issues may appear to be out of the control of the communications function, dealing with their implications — whether in defining an organisation’s position on external factors, or dealing with rapidly changing commercial priorities — sits right at the centre of our role.

Tech PR communications

On Tuesday, 24 September, in central London, The Hoffman Agency’s founder and CEO Lou Hoffman and managing director, Europe, Mark Pinsent, will be hosting a lunch event in partnership with PR Moment to discuss the challenges specifically presented to the technology communications sector by the current turmoil. It will be a small event, specifically designed for those in B2B technology communications roles with regional or global responsibilities. If you would like to attend the event, please email either Mark Pinsent or Jenni Bowman at PR Moment.

Side note: On a related topic, you might check out “Explaining the Trump Election to Our Asia Pacific Team.” Right, internal communications also fits into this picture.

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