Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I
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By Mark Pinsent, Managing Director Europe, The Hoffman Agency I’ve been working in public relations for more than a quarter of a century, today leading
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By Mark Pinsent, Managing Director Europe, The Hoffman Agency I’ve been mulling the idea of creativity in public relations lately. It was prompted by a
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By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer
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Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong
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Media Landscape Panelist Group

By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel
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European Public Relations

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his
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L'Aquila, Italy - crisis communications plan

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a
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By Sarah Collins, Senior Account Executive When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc.
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A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s
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