PR agency culture

By Mikaela Farasyn As an incoming account coordinator to the Portland Hoffman office, I quickly learned on my first day what makes this agency tick.
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By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count
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Hoffman Asia Pacific

By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000
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By Lou Hoffman Hoffman Agency, CEO The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.
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Mentorship

By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in
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By Jason Cao  Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such
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For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances
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By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.
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Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc.


How to make first impression

by Mark Pinsent, Managing Director, Europe at The Hoffman Agency *Or two, in this case. This new place, Little Farm, opened around the corner from
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